Assured Certification
Advanced Google Ads Using AI Tools
(English)
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Assured Certification
Course Highlights
Course Highlights
- Establish Your Google Ads Account And Organize Campaigns According To Objectives And Target Audiences.
- Conduct Comprehensive Keyword Research And Implement Targeting Strategies To Reach Relevant Audiences.
- Familiarize Yourself With Different Ad Formats And Utilize Extensions To Enhance Ad Visibility And Engagement.
- Understand Auction Dynamics And Select Appropriate Bidding Strategies Aligned With Campaign Goals.
- Utilize Audience Targeting Options And Implement Remarketing Tactics To Reconnect With Previous Visitors.
- Set Up Conversion Tracking To Measure Campaign Performance And Optimize Based On Data Insights.
- Explore Advanced Tools Like Google Ads Editor And Leverage AI Features For Campaign Optimization And Management.
About the Course
09:00 Hours
24 Modules
24 Assignments
12 Month Access
21 Assignments
Assured Certification
This Google Ads course offers a comprehensive exploration of the platform’s features, guiding learners from initial setup to advanced optimization techniques. Gain insights into efficient campaign organization, keyword research, targeting options, bidding strategies, ad formats, and audience engagement. Additionally, delve into advanced tools such as Google Ads Editor and AI integration for campaign enhancement. By the end of this course, you’ll possess the skills necessary to develop and oversee effective Google Ads campaigns, yielding significant outcomes.
Topics You Will Learn in This Course
- Google Ads Overview, Ad Auction, Google Network, Google Ads Account Structure, Search Campaign Creation
- Keyword Research, Keyword Selection, Google Ads Keyword Planner, Negative Keywords, Search Terms
- Ads: RSA, DSA, RDA, Call Ad
- Ad Extensions: Sitelink, Call, Callout, Structured Snippet, Price, Promo, Lead Form
- Keyword Insertion, Countdown, Location Insertion
- Bidding: Manual CPC, Maximize Clicks, Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Target Impression Share, eCPC, CPM, CPV
- Display Network: Affinity, In-Market, Demographics, Detailed Demographics, Life Events, Remarketing, Topic, Placement, Display Keywords, Custom Audiences, Combined Audiences, Standard Display Campaign Creation, Smart Display Campaign Creation, Gmail Campaign
- Conversion Tracking: Website, Phone, App, Import, Conversion Action Sets
- Remarketing: Overview, Audience Manager, Remarketing Campaign Creation, App Users, Youtube Remarketing, Customer List, Custom Combinations
- Video: Instream Ad Campaign, Video Discovery Ad Campaign, Bumper Ad Campaign, Outstream Ad Campaign, 15 Sec non-skippable Ad Campaign, Ad Sequence Campaign
- Shopping Ads Overview, Google Merchant Center Creation, Shopping Ad Campaign Creation
- Universal App Campaign Creation
- Smart Campaign Creation
- Discovery Campaign Creation
- Reports: Predefined Reports, Saved Reports, Dashboards
- Shared Library: Portfolio Bid Strategies, Shared Budgets, Location Groups, Placement Exclusion Lists
- Bulk Actions: Rules, Scripts
- Planning: Keyword Planner, Ad Preview & Diagnosis Tool
- More Tools: Ad Customizer, Page Feed, Dynamic Ad Feed
- Drafts & Experiments
- Billing, Summary, Documents, Transactions, Settings, Promotions
- Google Ads Editor
- Manager Accounts/My Client Center
- Google Ads Resources: Google Ads Helpcenter, Google Ads Policy Helpcenter, Google Ads Blog, Search Engine Land
- Google Ads Certification: Search, Display, Video, Shopping, Measurement, App
Course Structure
- Keyword Research 13:04 min
- Keyword Match Types 06:09 min
- Negative Keywords 05:32 min
- Search Terms 03:12 min
- Keyword Assignment
- Google Ads Formats Overview 07:53 min
- Responsive Search Ad 03:19 min
- Dynamic Search Ad 04:29 min
- Responsive Display Ad 04:17 min
- Call Ad 03:32 min
- Google Ads Extensions Overview 08:18 min
- Sitelink Extension 02:33 min
- Call Extension 01:24 min
- Callout Extension 01:18 min
- Location Extension 01:55 min
- Structured Snippet Extension 01:43 min
- Price Extension 01:51 min
- Promotion Extension 02:14 min
- Lead Form Extension 05:14 min
- Google My Business 03:11 min
- App Extensions 01:36 min
- Business Name & Business Logo 01:39 min
- Keyword Insertion 07:19 min
- Countdown 03:17 min
- Location Insertion 03:09 min
- Ads Assignment
- Ads Extension Assignment
- Bidding Strategies Overview 02:54 min
- Manual CPC 02:38 min
- Maximize Clicks 02:20 min
- Max Conversion 02:00 min
- Max Conversion Value 02:13 min
- Target Impression Share CPA 02:33 min
- Target CPA 02:27 min
- Target ROAS 02:33 min
- Enhanced CPC 03:07 min
- CPM Bidding 02:02 min
- CPV Bidding 01:53 min
- Bidding Strategy Assignment
- Display Network & Targeting 4:07 min
- Affinity 3:03 min
- Demographics 2:38 min
- Detailed Demographics 2:55 min
- In-Market 2:37 min
- Life Events 2:03 min
- Topics 2:32 min
- Placements 3:46 min
- Display Keywords 2:19 min
- Custom Audiences 6:04 min
- Combined Audiences 3:51 min
- Standard Display Campaign 10:09 min
- Standard Display Campaign Creation Assignment
- Conversion Tracking Overview 02:25 min
- Website Conversion Tracking 15:28 min
- App Conversion Tracking 02:06 min
- Phone Conversion Tracking 03:36 min
- Import – Google Analytics Conversion Tracking 02:01 min
- Measurement – Attribution 03:30 min
- Remarketing Overview 03:13 min
- Audience Manager 04:32 min
- Remarketing Campaign 05:34 min
- Remarketing Campaign Creation Assignment
- App Users 01:34 min
- Youtube Remarket 03:34 min
- Customer List 02:11 min
- Custom Combination 03:25 min
- Google Analytics 01:23 min
- Lead Form Segment 02:13 min
- Youtube Overview 06:26 min
- Skippable Ad Campaign 06:06 min
- Skippable Ad Campaign Assignment
- In-Feed Ad Campaign 05:07 min
- Video Discovery Ad Campaign Creation Assignment
- Bumper Ad Campaign 04:47 min
- Bumper Ad Campaign Creation Assignment
- 15 Sec Non-Skippable Ad Campaign 03:44 min
- 15 Sec Non-Skippable Ad Campaign Creation Assignment
- Ad Sequence Campaign 05:40 min
- Ad Sequence Campaign Creation Assignment
- Target Frequency Campaign 03:48 min
- Audio Ads Campaign 03:30 min
- Shopping Ads Overview 03:34 min
- Google Merchant Centre Account 14:47 min
- Create Shopping Campaign 12:31 min
- Performance Max Campaign Creation 10:32 min
- Performance Max Campaign Creation Assignment
- Universal App Campaigns 05:06 min
- Universal App Campaign Creation Assignment
- Smart Campaign 15:02 min
- Smart Campaign Creation Assignment
- Demand Gen Campaign 08:48 min
- Demand Gen Campaign Creation Assignment
- Reports 09:16 min
- Audience Manager 03:56 min
- Location Groups 02:38 min
- Location Groups Creation Assignment
- Exclusion Lists 02:40 min
- Exclusion Lists Creation Assignment
- Asset Library 02:01 min
- Brand Lists 02:34 min
- Automated Rules 07:33 min
- Rules Assignment
- Scripts 20:40 min
- Scripts Assignment
- Solutions 04:21 min
- Shared Budgets 01:59 min
- Shared Budgets Creation Assignment
- Portfolio Bid Strategies 02:42 min
- Portfolio Bid Strategy Assignment
- Seasonality Adjustments 03:19 min
- Keyword Planner Tool 06:19 min
- Performance Planner Tool 02:43 min
- Reach Planner Tool 01:52 min
- App Advertising Hub 02:32 min
- Google Tag 03:27 min
- Content Suitability 04:17 min
- Ad Customizers 02:52 min
- Ad Customizers Creation Assignment
- Page Feed 05:06 min
- Page Feed Assignment
- Dynamic Ad Feed 02:16 min
- Hotel Properties Feed 02:17 min
- Policy Manager 04:54 min
- Ad Preview & Diagnosis 02:48 min
- Drafts & Experiments 10:04 min
- Google Ads Billing Navigation 03:22 min
- Google Ads Editor 05:17 min
- Manager Accounts 02:36 min
- Google Ads Online Resources 03:37 min
- Google Ads Certifications 02:37 min
- Suggestions Based On Bard – Google AI 19:03 min
- Suggestions Based On ChatGPT 10:27 min
- Google Ads Practice Tests
Your Instructor
Tanmoy Kr. Das is an IIM Kozhikode alumni. He started his career with Google in 2007 as the account manager for Business Industrial Market clients based in the US. He managed Google Ads accounts for small, medium and large clients and received multiple awards- Impact Award & Gold Award, to name a few.
He has been teaching Google Ads to young professionals since 2014 and has trained more than 8000 students so far. He also conducts corporate training on Google Ads for working professionals and senior management.
Tanmoy Kr. Das
Ex Google | IIM Kozhikode Alumni
Course FAQs
Google Ads is an online advertising platform developed by Google, allowing businesses to showcase their products and services to potential customers across various digital channels.
Google Ads offers numerous advantages for businesses, including increased visibility across millions of websites, targeted advertising to relevant audiences, enhanced brand awareness, and the potential for higher revenue generation.
Google Ads plays a crucial role in digital marketing by providing a direct avenue for businesses to connect with potential customers through paid advertising. Its precision targeting and measurable results make it an indispensable tool for marketers seeking to maximize their online presence and drive conversions.
By mastering Google Ads, you’ll gain valuable skills sought after by a wide range of companies, agencies, and startups globally. Whether you’re launching a new business, looking to boost sales, or aiming to advance your career in digital marketing, proficiency in Google Ads can significantly enhance your prospects and effectiveness in the field.
This course is ideal for a diverse range of individuals, including entrepreneurs embarking on new ventures, established businesses seeking to leverage Google Ads for sales growth, professionals in the PPC field aiming to enhance their expertise, and young professionals entering the dynamic realm of digital marketing.
After completing the payment process, you will receive an email confirmation from our team within 5 minutes. You can then use your login credentials to access the course on the Dashboard, enabling you to learn at your own pace and convenience.
Upon completing the course, you will receive a certificate of completion, which you can download from your Dashboard.
Earn a Certificate
After finishing the course, you will get a Certificate of Completion.
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