Assured Certification
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Google Ads For Beginners 2023


About the Course

You are looking for a complete Google Ads Marketing course to teach you everything you need to become a Google Ads Certified marketing expert, right? Finally, you’ve found the right Google Ads For Beginners course!
Learn the Art and Science of Growing any Business using Google Ads in 8+ Hours of hands-on training on Google ads to create Marketing Ads without losing any Cash on Experimentation.
With the skills learned in our Google Ads For Beginners, you can:
  • GROW your own business
  • LAND a job in this hot marketing industry
  • HELP a client increase their business
This is a 100% Practical Course – Get Ready for Hands-On Experience from the First Lecture!
Throughout the entire course, you’ll be taking action!
You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself and see real results!

12 hrs 07 mins

15 Modules

14 Assignments

12 MCQ

12 Month Access

1100+ Subscribers

90+ Chapters

Assured Certification

Course Structure

  • Google Ads For Beginners 02:16
  • Tips to Improve Your Course-Taking Experience 07:36
  • Basics of Google ads/ How it works? 11:52
  • Why should everyone run Google Ads 08:42
  • Understand the Ads Algorithm 13:59
  • Creating Your Google Ads Account 10:23
  • Explore Google Ads Interface 12:14
  • Google Ads Billing 09:22
  • Google Adwords Ad formats 17:13
  • Pre Requisites of a Successful Campaign 11:14
  • What is an Ad Group? & its setup 12:29
  • Keyword Research (Using Keyword Planner) 14:38
  • Keyword Research using tools 11:17
  • Keyword Match Types 10:39
  • Negative Keywords 08:40
  • Search Terms in Google Ads 10:47
  • Creating Search Campaign 16:11
  • Creating a Plan with Estimations 11:13
  • Types of Ads 09:53
  • Responsive Search Ads 13:32
  • Dynamic Search Ads 15:16
  • Call Only Ad 23:03
  • Ad Extensions 07:28
  • Sitelinks Extension 12:15
  • Callout Extension 08:57
  • Structured Snippet 06:47
  • Lead Form 12:27
  • Call Extension 08:18
  • Location Extension 05:45
  • Affiliate Location Extension 06:08
  • Price & Promotion Extension 09:16
  • App Extension 03:59
  • Automated Extensions 05:31
  • What is an Ads Auction? 05:20
  • What is Ad Rank? 03:38
  • What is Quality Score? 07:38
  • Bidding Strategies 04:58
  • Manual CPC 06:32
  • Maximize Clicks 06:00
  • Max Conversion 05:44
  • Max Conversion Value 08:24
  • Target Impression Share 07:33
  • Target CPA 05:22
  • Target ROAS 07:25
  • Enhanced CPC 04:06
  • CPM Bidding 06:04
  • CPV Bidding 02:56
  • Auction Insights Tool in Google Ads 04:04
  • What is Conversion & Types of Conversions 06:51
  • Website Conversion 05:09
  • App Conversion 05:00
  • Call Conversion 05:07
  • Conversion Tracking Implementation 03:34
  • Configuration of Analytics with Google Ads 04:08
  • Search Campaign for Website Traffic 11:20
  • Keywords & Optimizations 10:17
  • Setting Search Campaign Assets 06:54
  • Ads Copy & Urls 12:29
  • Search Network Ads 04:17
  • What is Google Display Network? 08:02
  • Create a Google Display Ads Campaign 22:37
  • Google Display Ads Targeting 10:07
  • Display Ads Specifications 09:35
  • Smart Display Campaign 10:13
  • Responsive Display Campaign 07:29
  • What is Remarketing? 09:15
  • Types of Remarketing Audiences 05:19
  • Installing Remarketing Tag in Google Ads 10:44
  • Website Audience 07:36
  • App and YouTube Audience 05:32
  • Remarketing List Search Ads 07:14
  • Customer Remarketing List 06:01
  • Create a Remarketing Campaign 05:33
  • Introduction to YouTube Ads 08:01
  • Types of YouTube Ads 09:01
  • Setting a Video Campaign 11:42
  • Non-Skippable In-Stream Ads 07:43
  • Discovery YouTube Ads ( In-Feed Video Ads) 06:45
  • YouTube Targeting Options 05:45
  • Bidding Types 03:40
  • Creating a YouTube Ad 05:58
  • YouTube Ads Remarketing 22:38
  • What are Shopping ads? 07:14
  • Google Merchant Centre Account 14:19
  • Create Shopping Campaign 08:12
  • Performance Max Campaign 04:36
  • What is Performance Max Campaign? 04:46
  • Create a Performance Max Campaign 10:29
  • About App Campaigns 05:25
  • App Campaign for Install 11:23
  • Deep Links 04:02
  • App Campaign For Engagement
  • Google Ads tools 07:08
  • Campaign Reporting & Scaling 06:31
  • How to get Clients for Google Ads 08:09
  • Thank You Note 03:43

Your Instructor

Ruphshanker Mishra is an Entrepreneur, Digital Marketing Consultant, Trainer, and Expert. He has assisted numerous startups and businesses leverage the best digital marketing strategies to multiply their revenues.
A Computer Science Engineer, he began his career as a Marketing Associate in a Startup Company at 19. He gained valuable experience in online marketing while working for the company.
He is now known for developing exceptional branding and digital marketing solutions for various brands. He has been featured in several reputable Hindi and English newspapers, and he has also been invited to speak as a guest lecturer at Amity University about Digital Marketing.
Ruphshanker Mishra

Digital Marketing Consultant

Course FAQs

You can create and run campaigns with Google Ads Marketing using simple self-service tools and track their performance with easy-to-read reports on Google or its partner sites. The Google Ads Beginners course has been designed to cater to beginners’ understanding levels.


The Google Ads For Beginners 2023 course takes you from the fundamentals of Google Ads to advanced concepts. You will learn how to run various Google Ads campaign experiments using multiple tools.

Our training programme is designed specifically for Undergraduates, Graduates, Working Professionals, Freelancers, Housewives, and Entrepreneurs. This Google Ads For Beginners course will teach you everything you need to know to build a successful Google Ads profile.

Upon completing the payment process, you will receive an email confirmation from our team within 5 minutes. Then, you can use your login credentials to access the course on the Dashboard, where you can learn at your own pace and convenience.

According to statistics, the Google Ads Marketing industry is expected to grow significantly in the coming years. As a result, a career in Google Ads marketing promises high-paying salary packages and global placement opportunities. As a result, a Google Ads marketing career would be highly beneficial.

Yes, we provide course completion certificates on successful completion of the course.

Earn a Certificate

After finishing the course, you will get a Certificate of Completion.

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