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SEO & GEO Mastery

(English)

Starting at ₹14 Per Day 

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Assured Certification
Rating (1207)
Rated 4.5 out of 5

Course Highlights

Course Highlights

About the Course

4 Hours 30 mins

9 Modules

6 Practice Tests

1 Assignment

650 Subscribers

12 Months Access

Master the art and science of modern search optimization with the SEO & GEO Masterclass, a comprehensive program designed for today’s AI-driven search landscape. The course takes learners from the fundamentals of Search Engine Optimization (SEO) to the emerging field of Generative Engine Optimization (GEO), covering how traditional search engines and AI-powered platforms discover, rank, and recommend content.
Through structured modules, you’ll learn keyword research, search intent mapping, on-page optimization, content strategy, technical SEO, backlink building, and website authority development. The curriculum also explores AI-powered search experiences, optimization for Google AI Overviews, conversational search, entity-based SEO, and content strategies designed for AI assistants. Practical exposure to industry-standard tools such as Google Search Console, Google Analytics 4, SEO audit tools, and AI-assisted workflows ensures learners develop skills that can be applied immediately.
Whether you’re a marketer, entrepreneur, content creator, or business professional, this course equips you with the knowledge and practical techniques to improve online visibility, create search-optimized content, and stay ahead as search evolves in the age of AI.

Course Structure

  • What is SEO? 10.03
  • Evolution of Search Engines 7.25
  • Introduction to GEO (Generative Engine Optimization) 7.13
  • Types of SEO 6.26
  • Understanding Search Intent 3.51
  • Crawling, Indexing & Ranking 4.1
  • Understanding Google SERP 5.12
  • Google Ranking Factors 7.38
  • E-E-A-T Explained 3.37
  • How AI Search Engines Work 3.25
  • AI Overviews & Conversational Search 3.30
  • Basics of Keyword Research 3.59
  • Long-Tail vs Short-Tail Keywords 2.48
  • Search Intent Mapping 6.28
  • Competitor Keyword Research 6.46
  • AI-Assisted Keyword Research 4.02
  • Keyword Clustering & Semantic SEO 2.28
  • Heading Structure Optimization 6.03
  • Title Tags & Meta Descriptions 6.56
  • SEO-Friendly URLs 4.24
  • Internal Linking Strategy 6.24
  • Image SEO Optimization 5.05
  • CTR Optimization Techniques 3.23
  • Content That Ranks 3.22
  • Pillar Pages & Topic Clusters 5.04
  • SEO Copywriting Fundamentals 4.59
  • AI Content Creation Workflow 4.06
  • GEO-Friendly Content Structure 4.41
  • Content Refresh & Optimization Strategy 5.15
  • Technical SEO Fundamentals 7.47
  • XML Sitemap & Robots.txt 6.01
  • Core Web Vitals 5.32
  • Mobile SEO Optimization 4.15
  • Canonical Tags & Duplicate Content 3.01
  • Fixing Common Technical SEO Errors 3.08
  • Technical SEO Audit Workflow 3.29
  • White-Hat Link Building Strategies 4.47
  • Guest Posting & Digital PR 6.29
  • Building Topical Authority 4.35
  • Brand Mentions & Entity SEO 4.32
  • Avoiding Black-Hat SEO Practices 3.49
  • Introduction to AI SEO 3.17
  • Optimizing for Google AI Overviews 4.16
  • Optimizing for ChatGPT & Perplexity 3.34
  • Entity-Based SEO 4.48
  • Conversational Search Optimization 3.56
  • Structured Content for AI Search 2.59
  • Future of Search & AI Assistants 2.11
  • Essential SEO Tools 6.42
  • Google Search Console 5.31
  • Google Analytics 4 7.17
  • SEO Audit Tools 7.21
  • SEO Reporting Dashboard 4.12
  • AI Tools for SEO Workflow 6.01

Your Instructor

Rupshanker Mishra is a Digital Marketing Specialist, Consultant, Content Creator, and Co-founder of Mediaffix. He is helping start-ups & companies leverage the best digital marketing strategies to multi-fold their revenues. He is known for creating exceptional branding and Digital Marketing solutions for various brands.
He has Complete Digital Marketing Strategies expertise, including SEO, Social Media branding, campaigns, creatives, website development, personal branding, Digital Marketing career, and more! He has been featured in various newspapers and has delivered multiple workshops & talks at different companies, colleges, and online events.
Rupshanker Mishra

Consultant

Course FAQs

This course is ideal for digital marketers, content creators, entrepreneurs, website owners, students, and professionals who want to improve search visibility and understand both traditional SEO and emerging AI-driven search optimization.

No prior SEO experience is required. The curriculum begins with SEO fundamentals before progressing to technical SEO, GEO, AI search optimization, and advanced strategies.

You’ll learn keyword research, search intent mapping, on-page SEO, technical SEO, content strategy, backlink building, AI-assisted SEO workflows, GEO techniques, website optimization, and SEO reporting.

The course covers Google Search Console, Google Analytics 4, SEO audit tools, AI-assisted keyword research, SEO reporting dashboards, and optimization techniques for AI-powered search platforms.

The course develops practical SEO and GEO skills that are valuable across digital marketing, content marketing, e-commerce, consulting, business growth, and website management roles. It also prepares learners for the evolving landscape of AI-powered search.

Yes. Learners who successfully complete the course and meet the applicable completion requirements will be eligible to receive a course completion certificate from iJaipuria.

Earn a Certificate

After finishing the course, you will get a Certificate of Completion.

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