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Assured Certification
Rating (1207)
4.5/5

Customer Retention and Loyalty

(English)
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Assured Certification
Rating (1207)
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Course Highlights

Course Highlights

  • Explore The Significance Of Customer Retention & Loyalty In Today's Business Landscape.
  • Discover The Necessity Of Customer Retention & Loyalty In Your Customer's Journey.
  • Learn Effective Ways To Understand Your Customers And Foster Loyalty.
  • Master The Art Of Crafting Personalized, Memorable Customer Experiences.
  • Dive Into Relationship-Building, Effective Communication, And Handling Retention Challenges.
  • Implement Practical Strategies For Successful Customer Retention & Loyalty.
  • Gain Insights Through Real-World Case Studies On Customer Retention & Loyalty Dynamics.

What You Will Learn

Course Structure

Your Instructor

Course FAQs

About the Course

03 hrs 20 mins

10 Lessons

9 Assessment

708 Subscribers

12 Months Access

Assured Certification

In today’s challenging market, where products and services fiercely compete amid a plethora of options, customer loyalty is paramount. Brand shifting among customers is common, necessitating effective strategies for retention. To navigate this landscape, businesses must differentiate themselves by delivering exceptional customer service, support, and experiences, thereby satisfying customers and fostering brand loyalty.
This course addresses this imperative by delving into the customer journey – from acquiring customers and nurturing leads to conversion, to post-sales customer care. Emphasizing the development of personalized relationships, effective communication, and robust customer support and services, the course aims to build trust and faith among customers, ensuring their retention, loyalty, and advocacy for the respective brand and products.
Furthermore, the course highlights the significance of customer retention and loyalty. It underscores how these factors not only reduce the cost of acquiring new customers but also bring in new customers and revenue, while simultaneously minimizing customer churn.
To reinforce these concepts, practical learning is facilitated through real business case studies, providing learners with tangible insights and a deeper understanding of the strategies and principles discussed throughout the course.

Course Structure

  • Customer Retention and Loyalty Overview 1:54
  • Introduction To Customer Retention & Loyalty 25:42
  • Understanding The Customer 18:53
  • Efforts For Creating Customer Retention & Loyalty 22:24
  • Personalization of Customer Experience 19:57
  • Creating Customer Centric Mindset 20:53
  • Relationship Building And Effective Communication 20:38
  • Handling Challenges To Customer Retention & Loyalty 21:20
  • Implementing & Evaluating Customer Retention & Loyalty Process 23:14
  • Case Study 1/2 – Mycem Cement Customer Retention Efforts
  • Conclusion 6:51

Your Instructor

Akash Srivastava, a seasoned professional with an MBA in Marketing and 24 years of industry expertise, boasts a distinguished career in sales, marketing, CRM, and relationship management. His impactful contributions have left a lasting impression on esteemed organizations like Yamaha, Daewoo India, Iveco trucks, GMC UD Nissan trucks, and Tata Trucks, spanning across India, East Africa, and the Middle East. Renowned for his proficiency in customer handling, grievance redressal, service recovery, and key account relationship development, Akash brings a wealth of experience that promises to significantly enhance your learning journey.
Akash Srivastava
Sales Marketing Expert

Course FAQs

In this course, you’ll acquire crucial insights into customer retention and loyalty strategies. Learn how to enhance the customer journey and effectively turn customers into long-term assets for sustained business success.

Minimal! This course is designed for anyone in sales, marketing, or customer-facing roles, regardless of industry. Whether you’re a beginner or an experienced professional, you’ll find valuable insights to enhance your skills.

By the end of the course, you’ll be equipped to understand and implement effective customer retention strategies. You’ll learn how to foster positive customer relationships, earning trust and loyalty. These skills are crucial for outperforming competitors and achieving long-term business success.

Upon completing the payment process, you will receive an email confirmation from our team within 5 minutes. You can use your login credentials to access the course on the Dashboard and learn at your own pace and convenience.

Yes, upon completing the course, you will receive a certificate of completion, which you can download from your Dashboard.

Earn a Certificate

After finishing the course, you will get a Certificate of Completion.

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