Strategic Management for Professionals

Vision and Strategy are critical competencies of a leader. A leader should be visionary and able to inspire people to achieve greater heights. Vision is a mental picture, a dream with a future orientation and it guides self and an organization by articulating what it wishes to attain. The strategy on the other hand tells you how a company is going to achieve its Vision. A strategy therefore sets the direction and decision in achieving the vision. In this module we shall talk about the key components in formulating and articulating the vision, mission, values and strategy. We will also understand the important elements of a vison and exemplary vision statements with illustrations from great organisations and visionary leaders. Further, we will also understand the Business strategies of leading organisations.