Google Ads

Demo Lessons 2 Topics Sample Lesson

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Promo Video

Google Ads Introduction

Module 1- Google Ads Overview 3 Topics | 1 Assessment

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Google Ads Auction

Google Ads Account Stucture

Search Campaign Creation

Search Campaign Creation Assignment

Module 2- Introduction to Keywords 4 Topics | 1 Assessment

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Module 3- Introduction to Ads & Extensions 16 Topics | 2 Assessments

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Google Ads Formats Overview

Responsive Search Ad

Dynamic Search Ad

Responsive Display Ad

Call Ad

Google Ads Extensions Overview

Sitelink Extension

Call Extension

Callout Extension

Structured Snippet Extension

Ad Extensions Assignment

Module 4- Bidding Strategies 10 Topics | 1 Assessment

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Manual CPC

Maximize Clicks

Maximize Conversion

Maximize Conversion Value

Target Impression Share

Bidding Strategy Assignment

Module 5- Introduction to Display Network 12 Topics | 1 Assessment

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Display Network Overview

Display Targeting Affinity

Display Targeting Demographics

Display Targeting Detailed Demographics

Display Targeting In-Market

Display Targeting Life Events

Display Targeting Topic

Display Targeting Placements

Display Targeting Keywords

Display Targeting Custom Audiences

Display Targeting Combined Audiences

Standard Display Campaign Creation

Standard Display Campaign Creation Assignment

Module 6- Introduction to Conversion Tracking 5 Topics | 1 Assessment

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Conversion Tracking Overview

Website Conversion Tracking

App Conversion Tracking

Phone Call Conversions

Import Google Analytics

Setup Conversion Tracking

Module 7- Introduction to Remarketing 7 Topics | 1 Assessment

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Remarketing Overview

Audience Manager

Remarketing Campaign Creation

Remarketing Campaign Creation Assignment

Module 8- Introduction to Video Ads 5 Topics | 5 Assessments

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Skippable Instream Ad Campaign Creation

Infeed Ad Campaign Creation

Bumper Ad Campaign Creation

15 Sec Non Skippable Ad Campaign Creation

Ad Sequence Campaign Creation

Instream Ad Campaign Creation Assignment

Video Discovery Ad Campaign Creation Assignment

Bumper Ad Campaign Creation Assignment

15 Sec Non Skippable Ad Campaign Creation Assignment

Ad Sequence Campaign Creation Assignment

Module 9- Introduction to Shopping Ads 3 Topics

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Shopping Campaign Overview

Merchant Center Account Creation

Shopping Campaign Creation

Module 10- Introduction to Performance Max 1 Topic

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Performance Max Campaign Creation

Module 11- Introduction: Mobile App, Smart and Discovery Campaign 3 Topics | 3 Assessments

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Universal App Campaigns Creation

Smart Campaign Creation

Discovery Campaign Creation

Universal App Campaigns Creation Assignment

Smart Campaign Creation Assignment

Discovery Campaign Creation Assignment

Module 12- Introduction to Reports 1 Topic

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Reports & Dashboards

Module 13- Introduction to Shared Library 4 Topics | 4 Assessments

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Portfolio Bid Strategies

Shared Budgets

Location Groups

Placement Exclusion Lists

Portfolio Bid Strategy Assignment

Shared Budgets Creation Assignment

Location Groups Creation Assignment

Placement Exclusion Lists Creation Assignment

Module 14- Introduction to Bulk Actions 1 Topic | 1 Assessment

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Automated Rules

Rules Assignment

Module 15- Introduction to Planning 2 Topics

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Keyword Planner Tool

Ad Preview & Diagnosis Tool

Module 16- Introduction to More Tools 3 Topics | 1 Assessment

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Module 17- Drafts & Experiments 1 Topic

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Drafts & Experiments

Module 18- Introduction to Billing 1 Topic

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Introduction to Billing

Module 19- Introduction to Google Ads Editor 1 Topic

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Google Ads Editor Practical Implementation

Module 20- Introduction to Manager Accounts 1 Topic

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Manager Accounts and My Client Center Overview

Module 21- Google Ads Online Resources 1 Topic

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Google Ads Online Resources

Module 22- Google Ads Certifications 1 Topic | 1 Assessment

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Google Ads Skillshop Certifications

Google Ads Practice Tests

Course Content

Course Includes

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