Entrepreneurship and Risk taking

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Entrepreneurship is a process of actions of an entrepreneur who is a person always in search of something new and exploits such ideas into gainful opportunities by accepting the risk and uncertainty with the enterprise. Entrepreneurship is defined as the act of starting and running your own business or a tendency to be creative and wish to work for yourself in your own ventures. Entrepreneurship is one of the important competencies of leadership. In this module we shall discuss the factors needed to develop entrepreneurship amongst the individuals and the the key attributes needed. We shall also deliberate on risk taking ability in entrepreneurship and the Corporate entrepreneurship.

Instructor: Prof Piyush Sinha

Prof Piyush Kumar Sinha is Director, CRI Advisory and Research. He has 37 years of advisory research and training as well as managerial experience in marketing, sales, retailing, service, and business strategy for products as well as service and business strategy for products as well as service companies. Prof. Sinha holds a Ph.D. in marketing. He was a professor in Retailing as well as Chairperson, Department of Marketing at Indian Institute of Management Ahmedabad (IIMA), India till March 2018. Before IIMA, he taught at IIM Bangalore, XIMB and was Dean at MICA

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