Digital Marketing Masterclass | Online Courses - Skills for All

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Module 1: Course Introduction 2 Topics Sample Lesson

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Introduction Video

Tips to Improve Your Course Taking Experience

Module 2: Marketing Fundamental & Concepts 3 Topics

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What is Marketing & its Type

Define & Find perfect customer Avatar

Digital Marketing & its scope

Module 3: Website Creation (WordPress) 6 Topics

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What is website

Domain, Hosting & SSL

WordPress.com Vs WordPress.org

Setup Your website

Different types of website creations

Free Website Creation

Module 4: Content Marketing & Copywriting 5 Topics

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What is Content Marketing?

Your Content Marketing Plan

Copywriting Basics

A.I.D.A.

Write Quality Articles

Module 5: SEO (Search Engine Optimization) 12 Topics

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An Overview of SEO

Type of SEO – On Page, Off Page & Technical

What are keywords and why are they important?

Keyword research tools

Optimising Your WordPress Website

Search Console & Analytics Basic

The Importance of Backlinks

Backlink Creation Process

Technical SEO

Local SEO (Google My Business)

Google Web Stories

SEO Audit, Checklist & Report Creation

Module 6: Google Ads 9 Topics

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What is Google Ads, and Why is It Important to You?

Creating Your Google Ads Account Step by Step

Setting Up Your Google Ads Account Billing Information

Types of Google Ads That We Can Create

3 Main Elements of Your Campaigns

Creating a Google Ads Search Campaign

Creating a Google Ad Display Campaign

Creating a Google Ad Video Campaign for Youtube

Google Performance Max Campaigns

Module 7: Social Media Optimization 9 Topics

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Introduction to Social Media Marketing

Understanding Social Media Platforms

Social Media Content Creation

Social Media Management Tools

Social Media Audit, Checklist & Report Creation

Module 8: Facebook Ads Mastery 9 Topics

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Basic of Facebook Ads & How It Works

Different Types of Ads Objectives of Facebook Ads

Defining Your Target Audience

Creating Your Ad in the Ads Manager

Brand Awareness Campaign Setup in the Ads Manager

Website Visit Campaign Setup in the Ads Manager

Lead Generation Campaign Setup in the Ads Manager

What is Facebook Retargeting and Why is Important for You

Creating a Facebook Pixel & Installation & Retargeting Campaign

Module 9: YouTube SEO 3 Topics

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Introduction

Youtube Keyword Research

YouTube Optimisation

Module 10: Email Marketing 5 Topics

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What is Email Marketing

Email Marketing Tools

Create a Lead Magnet

Create Email Sequences

Reporting & Getting Success

Module 11: Affiliate Marketing 4 Topics

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What is Affiliate Marketing

Different Affiliate Marketing Programs

Different Traffic Source to Get Sales

How to Earn Money Through Affiliate Marketing

Module 12: Getting Success in Digital Marketing 3 Topics

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How to Get a Job in Digital Marketing

How to Start Your Freelance Consulting Journey in Digital Marketing

How to Implement Digital Marketing in Your or Your Client Business

Module 13: Digital Marketing Hacks & Thank Your Note 2 Topics

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Different Growth hack in Digital Marketing

Thank You & Guide

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Course Includes

13 Lessons
72 Topics
Course Certificate

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