Creativity is the capability or act of conceiving something original or unusual and is rated as an important leadership attribute in the highly competitive world today. In this module we shall learn about the various facets of creativity, whether it can be nurtured or inborn, one time process or a continuous process and other related aspects. Innovation on the other hand is the implementation of something new or novel. Innovation is the creation of something that has never been made before and is recognized as the product of some unique insight. We will also understand the difference between them, the sources of innovation and implementation of innovation strategy to create value for the organisation.