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Marketing Masterclass

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  1. Demo Lessons
    3 Topics
  2. Module 1: Overview of Marketing
    8 Topics
  3. Module 2: Market Oriented Strategic Planning
    9 Topics
  4. Module 3: Marketing Environment
    9 Topics
  5. Module 4: Marketing Research
    12 Topics
  6. Module 5: Demand Forecasting
    6 Topics
  7. Module 6: Consumer Markets and Consumer Buying Behaviour
    11 Topics
  8. Module 7: Business Markets and Business Buying Behaviour
    5 Topics
  9. Module 8: Segmentation, Targeting and Positioning (STP)
    9 Topics
  10. Module 9: Brand
    8 Topics
  11. Module 10: Product, New Product Development and Product Life Cycle
    9 Topics
  12. Module 11: Price and Pricing Strategies
    10 Topics
  13. Module 12: Place / Marketing Channels
    10 Topics
  14. Module 13: Promotion / Integrated Marketing Communications (IMC)
    12 Topics
Lesson 1, Topic 1
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What Is Marketing

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