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Google Ads Using AI Tools
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Module 1: Google Ads Overview5 Topics
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Module 2: Introduction to Keywords5 Topics
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Module 3: Introduction To Ads & Extensions22 Topics
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Module 4: Bidding Strategies12 Topics
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Module 5: Introduction to Display Network16 Topics
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Display Network & Targeting
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Affinity
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Demographics
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Detailed Demographics
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In-Market
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Life Events
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Topic
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Placements
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Display Keywords
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Custom Audiences
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Combined Audiences
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Standard Display Campaign
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Standard Display Campaign Creation Assignment
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Smart Display Campaign
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Smart Display Campaign Creation Assignment
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Gmail Campaign
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Display Network & Targeting
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Module 6: Introduction to Conversion Tracking6 Topics
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Module 7: Introduction to Remarketing10 Topics
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Module 8: Introduction to Video Ads13 Topics
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Youtube Overview
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Skippable Ad Campaign
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Skippable Ad Campaign Assignment
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In-Feed Ad Campaign
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Video Discovery Ad Campaign Creation Assignment
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Bumper Ad Campaign
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Bumper Ad Campaign Creation Assignment
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15 Sec Non Skippable Ad Campaign
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15 Sec Non Skippable Ad Campaign Creation Assignment
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Ad Sequence Campaign
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Ad Sequence Campaign Creation Assignment
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Target Frequency Campaign
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Audio Ads Campaign
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Youtube Overview
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Module 9: Introduction to Shopping Ads3 Topics
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Module 10: Updated Video (Introduction to Performance Max)2 Topics
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Module 11: Introduction to Mobile App, Smart and Demand Gen Campaign6 Topics
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Module 12: Introduction to Reports1 Topic
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Module 13: Introduction to Shared Library7 Topics
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Module 14: Introduction to Bulk Actions4 Topics
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Module 15: Budgets & Bidding5 Topics
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Module 16: Introduction to Planning4 Topics
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Module 17: Introduction to More Tools10 Topics
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Module 18: Drafts & Experiments1 Topic
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Module 19: Introduction to Billing1 Topic
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Module 20: Introduction to Google Ads Editor1 Topic
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Module 21: Introduction to Manager Accounts1 Topic
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Module 22: Google Ads Online Resources1 Topic
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Module 23: Google Ads Certifications1 Topic
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Module 24: Google Ads Using AI2 Topics|1 Assessment
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Module 25: Industry/Business Case Studies1 Topic
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Module 26: Google Ads Optimizations9 Topics
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Setting up a high-performing Google Ads account
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Bidding Strategies & Budget Optimization
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Quality Score Optimization
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Audience Targeting & Retargeting
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Negative Keywords & Search Term Optimization
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PMax Campaign Optimization
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Landing Page Optimization
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Competitor Analysis & Ad Spy Tools
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Google Ads Policy Compliance & Common Mistakes
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Setting up a high-performing Google Ads account
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Lesson 1 of 26
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Module 1: Google Ads Overview
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