Digital Marketing Bundle
- You Will Increase Conversions and Sales With Real World Techniques
- Learn, Understand and Create Digital Marketing Strategies and Multi-channel Marketing Plans
- Learn Digital Marketing Foundations in SEM, SEO, Social Media, Display, and Programmatic Video & Audio
- A Complete Understanding of the Different Types of Digital Ads, How They're Bought, How Much They Cost, How They're Targeted, and More
- Facebook Ads, Google/YouTube, Display/Video & More
About the Program
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work. If you want to reach those people, Digital Marketing is a must.
Moreover, Digital Marketing provides access to more data and analytics about your customers, how they navigate the buying cycle, and what they want. Therefore, you need to understand and know how to leverage Digital Marketing for your business to succeed.
iJaipuria’s The Ultimate Digital Marketing Bundle is here to help you grow your Online Digital Marketing Strategy!
We have covered everything from the foundations of digital marketing to marketing on Meta products like Facebook & Instagram and Google ads.
You will learn Facebook, Instagram & Google Marketing from beginner to advanced! You can optimize your Digital Marketing Ads for increased conversions and decreased costs and create and use every type of Facebook, Instagram & Google Ad. Online marketing lets you find new customers that will drive your brand to new heights. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Digital Marketing!
Generate a higher return on Digital Marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles with the Ultimate Digital Marketing Bundle.
33 hrs 50 mins
44 Modules
41 Assignments
12 Month Access
1157 Subscribers
Assured Certification
Program Structure
- Introduction Video 5:31
- Tips to Improve Your Course-Taking Experience 2:16
- What is Marketing & Its Type 10:30
- Define & Find the Perfect Customer Avatar 10:15
- Digital Marketing & Its Scope 7:59
- What is a Website 7:38
- Domain, Hosting & SSL 34:26
- WordPress.com Vs WordPress.org 12:33
- Setup Your Website 15:14
- Different Types of Website Creations
- Free Website Creation
- What is Content Marketing? 9:47
- Your Content Marketing Plan 17:54
- Copywriting Basics 10:04
- A.I.D.A. 10:51
- Write Quality Articles 16:34
- An Overview of SEO 10:22
- Type of SEO – On Page, Off Page & Technical 8:57
- What are keywords and why are they important? 17:41
- Keyword research tools 27:25
- Optimising Your WordPress Website 42:26
- Search Console & Analytics Basic 21:20
- The Importance of Backlinks 17:40
- Backlink Creation Process 11:55
- Technical SEO 15:57
- Local SEO (Google My Business) 10:49
- Google Web Stories 11:34
- SEO Audit, Checklist & Report Creation 08:25
- What is Google Ads, and Why is It Important to You? 12:04
- Creating Your Google Ads Account Step by Step 07:36
- Setting Up Your Google Ads Account Billing Information 06:24
- Types of Google Ads That We Can Create 16:16
- 3 Main Elements of Your Campaigns 11:17
- Creating a Google Ads Search Campaign 19:12
- Creating a Google Ad Display Campaign 17:58
- Creating a Google Ad Video Campaign for Youtube 08:19
- Google Performance Max Campaigns 11:37
- Introduction to Social Media Marketing 09:32
- Understanding Social Media Platforms 06:43
- Facebook Marketing 20:47
- Instagram Marketing 08:13
- Pinterest Marketing 14:20
- Linkedin Marketing 09:49
- Social Media Content Creation 09:04
- Social Media Management Tools 11:59
- Social Media Audit, Checklist & Report Creation 05:13
- Basic of Facebook Ads & How It Works 13:23
- Different Types of Ads Objectives of Facebook Ads 07:51
- Defining Your Target Audience 13:50
- Creating Your Ad in the Ads Manager 16:53
- Brand Awareness Campaign Setup in the Ads Manager 06:55
- Website Visit Campaign Setup in the Ads Manager 10:56
- Lead Generation Campaign Setup in the Ads Manager 14:28
- What is Facebook Retargeting and Why is Important for You 10:16
- Creating a Facebook Pixel & Installation & Retargeting Campaign 10:04
- Introduction 09:01
- Youtube Keyword Research 13:14
- YouTube Optimisation 15:24
- What is Email Marketing 14:02
- Email Marketing Tools 08:57
- Create a Lead Magnet 11:43
- Create Email Sequences 11:22
- Reporting & Getting Success 10:17
- What is Affiliate Marketing 09:41
- Different Affiliate Marketing Programs 12:34
- Different Traffic Source to Get Sales 10:48
- How to Earn Money Through Affiliate Marketing 14:30
- How to Get a Job in Digital Marketing 10:48
- How to Start Your Freelance Consulting Journey in Digital Marketing 08:30
- How to Implement Digital Marketing in Your or Your Client Business 09:16
- Different Growth hack in Digital Marketing 09:11
- Thank You & Guide 02:34
- Introduction: Meta Ads Mastery 06:19
- Tips to Improve Your Course-Taking Experience 07:40
- Walkthrough 03:28
- Basics of Facebook Ads/ How It Works 10:14
- Why Everyone Should Run Ads on Facebook 10:38
- Understand the Ads Algorithm 10:49
- Ads Manager Dashboard Walkthrough 17:15
- Pre Requisites of a Successful Campaign 13:34
- Facebook Page Section Introduction 08:00
- Set Up Your Facebook Page 09:12
- Page Banner Size 05:58
- Setting the Profile and Brand Image 05:31
- How to Set Up Your Facebook Page Screen Name 04:39
- Facebook Page Call to Action Button and About Section 06:10
- Facebook Page SEO Checklist for Optimization 05:15
- Meta (Facebook) Business Suite 10:57
- Knowing the Facebook Ads Manager 12:30
- Setting Up a Payment Account for Your Facebook Ads 11:42
- Defining Your Target Audience 28:08
- Buyers/Persona 13:14
- Using All the Power of Facebook Insights to Know Your Target Audience 10:07
- Understanding Placement options of Facebook Ads 18:38
- Understanding the Ad Copy & Copywriting for Facebook Ads 16:28
- Choosing Your Marketing Objective: Awareness 14:27
- Choosing Your Marketing Objective: Consideration 11:13
- Choosing Your Marketing Objective: Conversion 09:48
- What is Facebook Pixel 05:32
- Creating a Facebook Pixel 11:45
- Installing the Facebook Pixel on Your Website 10:50
- Checking if the Pixel is Working and Capturing Information 08:14
- Creating a Target Audience With Your Facebook Pixel 12:58
- Creating Your First Super Optimised Ad Using Facebook Pixel 08:18
- Meta REACH Ad for Business 13:16
- Meta Brand Awareness Ads 10:19
- Meta Engagement Ads 10:45
- Meta Lead Ads 16:55
- Meta Lead Ads Using the Website 11:26
- Meta Traffic Ads 17:20
- Meta Messages Ads 12:37
- Video Ads 11:39
- Introduction to Facebook Ads for E-Commerce 13:55
- How to Set Up Dynamic Product Ads + Catalog Sales Campaigns 21:48
- ROAS Calculations & Explanations 07:09
- A/B Testing Setup 11:26
- Ad Relevance + How to Scale Facebook Ads 08:19
- Facebook Tracking + Reporting 06:45
- How to Get Clients for Facebook Ads 12:04
- Thank You Note 03:20
- Google Ads: Introduction 10:29
- Google Ads Auction 13:54
- Google Ads Account Structure(1) 19:59
- Search Campaign 11:19
- Search Campaign Creation Assignment
- Keyword Research 13:51 min
- Keyword Match Types 06:28 min
- Negative Keywords 05:44 min
- Search Terms 05:29 min
- Keyword Assignment
- AdFormats 10:25 min
- RSA 06:45 min
- DSA 05:25 min
- CallAd 04:42 min
- adextns 07:32 min
- Sitelink 05:00 min
- Call Extension 02:56 min
- Callout Extension 04:10 min
- Structured Snippet 05:17 min
- Price 05:33 min
- Promo 05:40 min
- Lead Form 06:07 min
- Keyword Insertion 04:24 min
- Countdown 02:52 min
- Location Insertion 102:28 min
- Ads Assignment
- Ads Extension Assignment
- Manual CPC 03:57 min
- Maximize Clicks 03:14 min
- Max Conversion 02:31 min
- Max Conversion Value 02:13 min
- Target Impression Share 03:39 min
- Target CPA 02:38 min
- Target ROAS 02:16 min
- Enhanced CPC 02:37 min
- CPM Bidding 02:37 min
- CPV Bidding 02:06 min
- Bidding Strategy Assignment
- Display Network & Targeting 11:46 min
- Affinity 02:50 min
- Demographics 03:12 min
- Detailed Demographics 02:58 min
- In-Market 02:21 min
- Life Events 02:33 min
- Topic 02:55 min
- Placements 02:47 min
- Display Keywords 02:40 min
- Custom Audiences 05:25 min
- Combined Audiences 03:57 min
- Standard Display Campaign 20:39 min
- Standard Display Campaign Creation Assignment
- Smart Display Campaign 11:16 min
- Smart Display Campaign Creation Assignment
- Gmail Campaign 10:51 min
- Conversion Tracking Overview 03:02 min
- Conversion Tracking 06:10 min
- App Conversion Tracking 02:29 min
- Phone Conversion Tracking 04:10 min
- Analytics Conversion Tracking 03:05 min
- Conversion Action Sets 03:11 min
- Setup Conversion Tracking Assignment
- Remarketing Overview 02:10 min
- Audience Manager 06:54 min
- Remarketing Campaign 14:37 min
- Remarketing Campaign Creation Assignment
- App Users 01:47 min
- Youtube Remarket 08:13 min
- Customer List 02:46 min
- Custom Combination 02:03 min
- True view In-stream 11:25 min
- In-stream Ad Campaign Creation Assignment
- Video Discovery Ad Campaign 15:48 min
- Video Discovery Ad Campaign Creation Assignment
- Bumper Ad Campaign 11:08 min
- Bumper Ad Campaign Creation Assignment
- Out stream Ad Campaign 10:43 min
- Out stream Ad Campaign Creation Assignment
- 15 Sec Non Skippable Ad Campaign 11:50 min
- 15 Sec Non Skippable Ad Campaign Creation Assignment
- Ad Sequence Campaign 12:40 min
- Ad Sequence Campaign Creation Assignment
- Shopping Campaign 02:46 min
- Google Merchant Centre Account 09:34 min
- Create Shopping Campaign 12:28 min
- Create Smart Shopping Campaign 12:28 min
- Performance Max Campaign Creation
- Universal App Campaign 07:53 min
- Universal App Campaign Creation Assignment
- Smart Campaign 06:11 min
- Smart Campaign Creation Assignment
- Discovery Campaign 10:45min
- Discovery Campaign Creation Assignment
- Reports 11:35 min
- Portfolio Bid Strategies 03:09 min
- Portfolio Bid Strategy Assignment
- Shared Budgets 02:42 min
- Shared Budgets Creation Assignment
- Location Groups 02:12 min
- Location Groups Creation Assignment
- Placement Exclusion 03:43 min
- Placement Exclusion Lists Creation Assignment
- Automated Rules 10:56 min
- Rules Assignment
- Scripts 20:29 min
- Scripts Assignment
- Keyword Planner 09:52 min
- Ad Preview & Diagnosis 02:55 min
- Ad Customizers 06:53 min
- Ad Customizers Creation Assignment
- Page Feed 06:02 min
- Page Feed Assignment
- Dynamic Ad Feed 13:06 min
- Policy Manager 05:47 min
- Drafts & Experiments 09:35 min
- Introduction to Billing 05:52 min
- Introduction to Google Ads Editor 05:31 min
- Introduction to Manager Accounts 03:25 min
- Google Ads Online Resources 03:54 min
- Practice Test
- Google Ads Certifications 05:21 min
Your Instructor
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