1. Keywords Research
2. Keyword Match Types
3. Negative Keywords
4. Search Terms
5. Keyword Assignment

1. Microsoft Ads Formats Overview
2. RSA
3. ETA
4. App Install Ad
5. Multimedia Ad
6. Microsoft Ads Extensions Overview
7. Action Extensions
8. App Extensions
9. Call Extensions
10. Callout Extensions
11. Filter Link Extensions
12. Image Extensions
13. Location Extensions
14. Price Extensions
15. Promotion Extensions
16. Review Extensions
17. Sitelink Extensions
18. Structured Snippet Extensions
19. Video Extensions
20. Ads assignment
21. Ads Extension assignment

1. Bidding Strategies
2. Maximize Clicks
3. Maximize Conversions
4. Target Impression Share
5. Target CPA
6. Target ROAS
7. Enhanced CPC
8. Bidding Strategy Assignment

1. Microsoft Audience Network
2. In-Market
3. Remarketing Lists
4. Combined Lists
5. Dynamic Remarketing Lists

1. Conversion Tracking Overview
2. UET Tag
3. Offline Conversions

1. Remarketing Overview
2. REMARKETING CAMPAIGN CREATION
3. Remarketing Campaign Creation Assignment

1. Shopping Ads Overview
2. Setting up Microsoft Merchant Center Feed

1. Mobile App Campaign Creation
2. App Campaign Creation Assignment

1. Reports

1. Business Location Feed
2. Performance Targets
3. Website Exclusion Lists
4. Shared Budgets
5. Labels
6. Seasonality Adjustment
7. Portfolio Bid Strategies Assignment

1. Automated Rules
2. Microsoft Advertising Editor

1. Ad Preview & Diagnostic

1. Import Campaigns

1. Experiment Campaign Creation

1. Billing

1. Agency Management

1. Microsoft Ads Resources

• Practice Test - 20 MCQs

1. Microsoft Ads Certifications