Sharpen Your Digital Marketing Skills | Limited Seats Left

Complete Practical Training Course for

Digital Marketing

Become an Expert in 18+ Courses in 4 Months

Our team has meticulously crafted this online digital marketing course at iJaipuria to include detailed modules and specialisations to provide our students with a complete education in the digital marketing skills currently in the highest demand.

We’ll be right there with you every step.

Upskill For Your Dream Job!

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choice right away!

Why this course?

Features That Set Apart Our Certificate Program

Course Highlights

Duration:
4 Months

Live Online
Classes

10+
Certificates

14+
Modules

Self-Paced
Videos

Weekend
Classes

List of Top Companies Looking for a Digital Marketing Specialist

Course Modules

The foundation for the next few weeks will be laid in the first module.

  • Why digital marketing is important for businesses and the myths that surround it
  • The Fundamentals of Digital Marketing: Search Engine Optimization, Pay-Per-Click Ads, Email Marketing, Social Media, and More
  • Strategies, customer funnels, and the customer lifecycle

In this module, you’ll learn how to make a fully functional website and landing page with tools that don’t require you to write any code.

  • Using WordPress, you can make a website from scratch. Getting familiar with every part of the WordPress dashboard.
  • You can make professional websites by using Elementor Page Builder.
  • Learn the science and psychology of creating a successful landing page or sales page.
  • How to use Elementor to make a landing page from scratch.

Among all forms of advertising, content promotion is often ignored. You will learn how to use it to your advantage in this section.

  • Exploring the value of different content formats at different stages of the content development process.
  • A structured approach to content marketing that may be used as a template for any company
  • Content creation and marketing strategies
  • Motivating progress and new clients with quality content.

In this lesson, you’ll get useful feedback and strategies for increasing organic visitors.

  • Learn the secrets of how a search engine gives importance to different pages.
  • Learn about the various aspects of on-page optimization.
  • Get familiar with technical SEO and monitoring techniques.
  • Tools for intent-based keyword research are covered in this lesson.
  • Off-Page SEO: Master the most efficient methods for increasing your DA through link building.

In this lesson, you’ll find out how to make social media work for your business from scratch.

  • Recognize the significance of the distinctions between today’s most widely used social media networks.
  • Learn how to plan and carry out a social media strategy, as well as how to schedule and publish content and market it effectively.
  • Get familiar with the ins and outs of developing a social media content plan and calendar.
  • Gain exposure to real-world brand case studies and gain important insights.

This module will teach you how to run Facebook and Instagram ads that get a good return on investment and don’t waste any money.

  • Recognizing the user experience and Facebook and Instagram advertising strategies
  • Organising and establishing a plan for campaigns Setting up Pixel and Aggregated Events
  • Creative and copywriting standards for advertisements
  • Techniques for scaling, optimization, and split testing.
  • Using conversion and lead ads to produce observable outcomes
  • Understand how to read and interpret reports.

This unit will teach you the ins and outs of running profitable Google ads.

  • Learn about Google Ads and why they are important to you.
  • Learn the well defined step by step process of setting up a google ads account
  • Learn the steps of Setting Up Your Google Ads Account Billing Information for maintaining your finances
  • Learn about the different Types of Google Ads that you can create
  • You will create your first search campaign by conducting keyword research and writing content.
  • Learn to organise a marketing push using display, YouTube, and shopping.
  • Learn to evaluate and manage campaigns. Focus on reducing CPC while increasing ROI.

This module will teach you how to create a successful Youtube channel  that provides you good amount of money

  • How to create a successful Youtube channel
  • How to get more Youtube view and subscribers
  • Learn to Upload and optimise videos by using catchy titles, descriptions, and tags.
  • Learn how to create catchy thumbnails that give you more views

In the module you will get the in-depth knowledge of LinkedIn.

  • Create LinkedIn Website Visits Campaigns, Lead Generation Campaigns, Direct Sponsored Content Single Image Ad Campaign
  • Build Remarketing LinkedIn Campaigns To Follow Users On The Internet
  • Get In-Depth Knowledge Of LinkedIn Ads To Grow Your Online Business
  • Setup Insight Tag To Boost Sales Of Your Online Business
  • Target Different Types Of Audiences, Demographics To Reach Your Customers

In this module you will learn about Email Marketing.

  • Learn about email marketing in detail.
  • Learn about how to boost sales through email marketing.

In this module you will have a thorough understanding of WhatsApp Marketing.

  • Learn to master every aspect of the Whatsapp Business
  • Learn to create a powerful business profile
  • Study how to circulate your catalogue and product details quickly.
  • Broadcast, Groups Chat Labelling, Chatbots, WordPress Integration

In this module, you’ll learn about Marketing Automation & Interview Preparation techniques.

  • Learn the techniques of marketing automation
  • Learn to automate various marketing platforms
  • Interview Preparation
  • Learn to tackle stressful situations during interviews
  • Discover the practices used to crack an interview

In this module, you’ll learn about Affiliate Marketing and Interview Excellence Approaches.

  • Explore the ins and outs of affiliate marketing.
  • Learn about the many affiliate marketing models available.
  • Find out how to start making money with affiliate marketing.
  • Explore the HR perspective by asking pertinent questions during the interview process.

You will gain an understanding of Web Analytics and Behavioural queries in this module.

  • Master the art of website analytics.
  • Find out where the idea for Google Analytics came from.
  • Learn how Google Analytics can benefit your company.
  • Read up on the thought process behind behavioural interview questions.
  • Master the art of giving prompt responses to behavioural questions.

In this module you will learn resume writing, Linkedin Profile Building and networking.

  • Learn about the foundations of a good resume.
  • Discover the structure of a good resume.
  • Discover the step-by-step process for using Canva to make your resume.
  • Things You Should and Should Not Do When Creating Your Resume
  • Learn the best techniques for optimising your LinkedIn profile.
  • Learn how to start a conversation with recruiters on LinkedIn.
  • Discover the importance of networking.
  • Various Methods for Establishing Professional Connections

In the final week, you’ll be evaluated and Awarded Course Certifications.

  • The final evaluation exam will be held.
  • Distribution of completion certificates and grade sheets.
  • Declaration of outstanding capstone projects.
  • Paid Internship interview begins

Different Payment Options

We Provide the Following Payment Options for Our Digital Marketing Course

Total Admission Fees
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Success-Oriented Digital Marketing Instructors

You’ll learn from industry leaders who have paved the way for your success in the digital world. These professionals have much real-world experience with digital marketing and personality development. Their knowledge and tips are unique, and they are experts in skill-based training. Our instructors will assist you in enhancing your marketing skills and personal skills, ultimately letting you land your dream job.

Rupshankar Mishra

Rupshanker Mishra is the Co-Founder of Mediaffix and a Digital Marketing Specialist, Consultant, and Content Creator. He assists start-ups and businesses in leveraging the best digital marketing strategies to multiply their revenues. He has been featured in several newspapers and has given numerous workshops and talks at various companies, colleges, and online events.

Mayank Batra

Mayank Batra has over 13 years of experience in Sales and Marketing and 7+ years of hands-on involvement in the Digital Media Industry. In addition, he has empowered over 32312 individuals by speaking at numerous prestigious universities and events, including IIT-Bombay, DCBM, and many others. His professional backpack is filled with ed-tech institutions such as WittyFeed, Google, FICCI, and others. Furthermore, he has been featured in numerous prominent publications and periodicals.

Ritika Joshi

Ritika Joshi, a career coach, has worked for TATA, Reliance, and Microsoft for over 14 years. She specialises in skill-based training and personality development. In addition, she’s led over 100 interview seminars. She is an entrepreneur who helps people improve their careers and obtain their dream job.

 

Tanmoy Kumar Das

Tanmoy Kr. Das, an IIM Kozhikode alumni, began his career at Google as the account manager for Business Industrial Market clients in the United States. He managed Google Ads, accounted for small, medium, and large clients, and won multiple awards, including the Impact Award and the Gold Award. In addition, he has trained over 8000 students in Google Ads and Microsoft Ads and conducts training for senior management and working professionals.

Get a Bird's-eye View of the Growth of the Digital Marketing Sector

Why Digital Marketing as a Career?

Growth Rate of Digital Marketing

  • Digital advertising and marketing are expected to reach $786.2 billion by 2026.
  • The industry is projected to expand by 9% between 2023 and 2026.
  • Digital displays will grow 15.5% and search 12.2%.

Success Rate of Digital
Marketing

  • PPC has a 200% ROI, returning $2 for every $1 spent.
  • Email marketing gives small businesses the best ROI, according to a study.
  • Content marketing and SEO have the highest ROI, according to marketers (SEO).

Digital Marketing in
Demand

  • According to the BLS, marketing positions will expand by 10% by 2026, faster than the average for all careers.
  • Two of CNBC’s 10 fastest-growing positions for 2023 are customer marketing managers and search marketing managers.

Who Can Become a Digital Marketer?

College Students

Get your foot in the door of the fast-growing and successful digital marketing sector. It is the skill that will be most in demand in 2023. Follow in the footsteps of our 2000+ Digital Scholar alums, who are now working for reputable companies and making an average of 7.6 LPA.

Working Professionals

Seven out of ten people who have a regular 9-to-5 job are unhappy with it. Digital marketing will lead to self-employment and independence. Find a career that inspires your creativity. Change careers and enter the growing and profitable area of digital marketing.

Agency Owners

As an agency owner, do you want to do everything you can to expand your company's brand through digital marketing? There are now more than 4.6 billion people who use the internet regularly. Find out how to use them to your advantage!

Housewives

Housewives can master digital marketing basics at home and make passive money for life. Digital marketing training lets you work from home and balance work and life.

Coaches

If you're a trainer, we can show you where to find eager students. The time has come to boost enrollments and advance your coaching business with the help of digital marketing strategies.

Career Switchers

If you're in search of a well-paying, in-demand career. If that's the case, your top pick is digital marketing. You can begin right now by enrolling in a digital marketing course.

Job Seekers

The ability to do the job is more important than a college degree. iJiapuria Digital Marketing Course is an excellent way to get into the profession.

Freelancers

Your freelancing work portfolio can only grow in variety if you invest in expanding your skill set. Use the digital skills you've just learned to get high-paying clients from all over the world.

Certifications in Digital Marketing That Will Set You Apart

After You Finish Your Digital Marketing Course, You Will Get 10+ Valuable Digital Marketing Certificates in Different Fields.

*You will only be eligible for paid internships if you obtain a Certificate of Completion. Please refer to page number "12" of the brochure.

iJaipuria Course Syllabus

Our online digital marketing course is made up of a large number of modules that cover all of the fundamentals of the digital marketing industry.

Discover the importance of market research, digital strategy, and a distribution network for your organisation. You’ll gain the knowledge, understanding, and digital expertise to reach your ideal customers and adopt successful business practices from this unit.
  • In this course, you will study real-world case studies to see how our agency achieved remarkable success for its clients on a limited budget.
  • With the help of our examples, you will learn how to identify your market niche.
  • You need to develop a plan for your personal brand that will connect with your target customers and help you gain their business.
  • Enhance your social media presence by writing an appealing bio and posting engaging content.
  • We’ll teach you how to find your place in the online world, and we’ll show you how to maintain your focus and energy levels throughout.

Our WordPress development module provides comprehensive and sequential overviews of fundamental WordPress development topics. Each of the following sections will walk you through an in-depth study of a vital concept that will open the door to the wonderful world of WordPress development. Learning the fundamentals of WordPress’s technological framework is the goal of our WordPress development module. This module lays the groundwork for you to learn WordPress quickly and efficiently, including development, plugin usage, page building, theme customization, and much more.

  • How to pick a good domain name and why it’s essential
  • Tips on selecting a reliable web host for your site.
  • How to set up a WordPress blog without the assistance of a web designer or programmer
  • Essentials for installing WordPress on your website
  • The top SEO plugins that every WordPress blog needs to improve their search engine rankings.
  • Create a unique look for your website by using free or paid themes.
  • How to use the best SEO practices to post your first blog article
  • To boost your email subscribers, connect your email tool with a WordPress site.
  • Different Types of Website Creation

Consumers see content as food for their minds, which are already full of other things. When they see your website, they should be interested enough to open it, make a purchase, or do one of the calls to action (CTAs). Writing is an art form in and of itself, and if you want to see a good conversion rate, you need to write engaging content. In this part of the content writing course, you will learn:

  • What is content writing, and how does it help your website?
  • What exactly is SEO-based content writing?
  • Research and Strategy for Creating Content Analysing the Keyword Density
  • Explaining plagiarism and ways to avoid it
  • Defining Keywords and Their Various Forms
  • How to create content for a blog
Effective search engine optimization is something you will learn and put into practice. Improve your site’s visibility in Google, Bing, and the other major search engines. We’ve created a 20-step process that will skyrocket any blog or website to the top of Google’s search results in quick pace. After completing this session, you will have a firm grasp of search engine optimization and its potential for increasing site traffic.
  • Learn the fundamentals of conducting a technical audit and why it’s crucial.
  • Using structured data markup to boost search engine optimization
  • Have the skills to properly optimise on-page content using keywords and design.
  • Learn how to modify crawl behaviour by establishing an appropriate URL structure.
  • Getting High-Quality Sources for Backlinks to Your Website
  • Easily make XML sitemaps that will help you understand content and index rates better.
  • Easily make XML sitemaps that will help you understand content and index rates better.
  • You must be able to choose the best domain strategy, URL structure, content, and keywords while working in different countries.
  • Discover link building strategies and acquire backlinks from over 30+ high-DA sites for free.

Through social media, it is possible to communicate with previously inaccessible audiences. The majority of the population in India uses the internet and participates in social media, making this a simple and effective method of reaching out to many people. Here in this unit, you will learn the fundamentals of social media marketing for your company. You will discover:

  • Planning, strategizing, scheduling, and promoting across Facebook, Instagram, and Twitter.
  • Plan out your small, medium, or large company’s monthly activities and then put them into action
  • The most effective content formats that big brands have tried and tested
  • How to properly establish each platform, attract an audience, and maintain it
  • What tools a newbie creator can use to get the hang of design.
  • Understanding the significance of hashtags and how to maximise their impact
  • Case studies of brands at the regional, national, and international levels that have achieved viral content success on social media platforms
  • Activities to Initiate Social Media Promotion of a New Brand
  • What to look for while conducting a market analysis
  • Strategies for various posts
  • Social media content advice that really works
  • Social Media Competitions
  • ● Strategy and content planning for social media

After completing this training, you’ll have a firm grasp of Meta Ads Manager. Understanding Ads Manager’s campaign structuring tools can assist you in determining your specific goals and then selecting the appropriate ad purpose, audience, budget, and placement. Get the most out of your Advertising Manager campaigns by learning how to develop, manage, and analyse ads on Facebook and Instagram. At the course’s conclusion, you’ll build your knowledge base and experience in social media marketing by developing a real-world ad campaign in Ads Manager.

You will finish this course with the skills to

  • Create campaign strategies in Meta Ads Manager.
  • Using Meta Ads Manager, you must: • Recognize the ad’s key features and parts
  • Make sure your ad is directed to the right people and is built to support your marketing goals.
  • Use Meta Ads Manager to decide how much you can spend on your ad, who it’s for, and when it will go live.
  • Use Meta Advertising Manager to make changes and fix problems with your ads.

Those interested in learning how to set up, run, and fine-tune campaigns on Facebook and Instagram with the help of Meta Ads Manager would benefit from this training. Students don’t need to know anything about marketing before they start, but they should be comfortable with the internet and eager to meet new people through social media.

Whether your goal is to expand your company’s customer base, raise awareness of your brand name, or launch a new profession as an AdWords expert, you can relax knowing that you’ve got nothing to worry about. In this course, you will learn everything you need to know to reach any of these objectives.
There is a common misconception that it is difficult to operate; however, this is not the case. Using Google Ads is a breeze, and we’ll show you how it’s done.
If you want to increase your online awareness, sales, and performance relative to the competition, then you need to sign up for Google Ads right away.
This course will provide you with an in-depth knowledge of Google Ads. Upon completion, you’ll be ready to put what you’ve learned to use in creating your own online business or managing the Google Ads accounts of your clients.

A YouTube channel’s inception is a thrilling and enjoyable adventure. This iJaipura course will provide a high-level overview of what it takes to create and maintain a successful YouTube channel. If you’re new to making videos, don’t worry; we’ll go over the steps you can take to set up shop on the platform and prepare yourself for success.

The topics we’ll cover in this lesson include:

  • Finding your video making niche and staying motivated to make more videos
  • The process of trying out new fields until you find one that fits you
  • Titles and thumbnails, among other techniques, can be used to spark a viewer’s curiosity and draw them in.
  • Learning the YouTube Ranking Algorithm

The goal of this course is to give you the confidence to launch a channel that is both interesting and genuine. If you’ve never managed a YouTube channel before, or if you’re an experienced channel manager looking to expand your knowledge, this guide is for you.

There is no reason why a small business can’t make six figures annually from email marketing alone, especially if the subscriber list is growing every day. With these strategies, you’ll only need to set up your automated sequences once for your money-printing machine to start bringing in money on autopilot.

  • Reasons Why Email Should Be Your Primary Advertising Medium
  • The Basics of Email Marketing
  • Using lead magnets, you may multiply your email list’s size by 100 times.
  • Implementation of an Email Marketing Tool
  • The Rise of Marketing Automation
  • Organising a list
  • ● Warm-up strategy through email

Introduction:

  • Why is WhatsApp Business important?
  • What is WhatsApp Marketing all about
  • Know the difference between the regular Whatsapp and Whatsapp Business app

Setup:

  • How to set up an amazing WhatsApp Business Profile.
  • Creating a Catalogue on WhatsApp
  • Setting up a short link for your WhatsApp

Content Creation & Strategy:

  • How to create content for WhatsApp Business Stories and bring more views.
  • Discover some marketing tricks such as broadcast messaging, share a photo together with its caption, and design your promotional message with fancy text
  • Managing Groups.

Customer Experience & Retention:

  • Learn how to label each chat with a customer and how to set greetings and away messages.
  • Customer care and retention on WhatsApp Business
  • Quick Replies and URL Shortcuts for super fast reverts.
  • Tips to leverage WhatsApp Business at its best for a business/brand
  •  
  •  

Chatbots:
Intro to Chatbots

Integration & Automation:
Integrating WhatsApp Business to a WordPress website

Engaging recognised leaders within an organisation or in a certain industry who also have large followings on social media is an example of influencer marketing.
There will be a lot of discussion of strategies in this class. A universal influencer marketing strategy template does not exist, but by applying the two-step flow model of communication, you will discover how to create a plan that works for a wide range of business-to-business, business-to-consumer, and non-profit organisations.

Starting out in digital marketing will require you to use an average of 20 different programs. Managing all of the various apps that you’ll need to run your business more smoothly might be a complicated challenge. Moving information from one system to another is essential for maintaining order in your work. The return on investment (ROI) of your advertising initiatives will increase significantly as a result of automating the requisite operations. You will gain the knowledge necessary to accomplish the following in this unit:

  • Link a lead with an SMS tool and an email marketing service.
  • Get access to YouTube comments and Google reviews with an automated system.
  • Sending email and text message alerts about successful and failed payments should be done automatically.
  • Incorporate several app connections into a single automated process.
  • To get the level of automation you want for your use case, it’s best to build routers that can power multiple workflows.

The affiliate marketing sector is currently one of the fastest-growing market

  • Master the art of analysing market issues.
  • Make use of sales funnels and advertising to spread your affiliate links.
  • Natural approaches to promoting affiliate items that avoid the most common pitfalls
  • If you can master this unit, you can set yourself up to make passive revenue on a regular basis.
  • Discover how to use our cutting-edge method to investigate the greatest products to promote.
  • Take the time to familiarise yourself with the many articles on affiliate marketing.
  • The ultimate tips and tricks for conducting market research
  • Best practises for launching a successful career as an affiliate marketer

This course provides the tools you need to succeed at interviews and land your dream job or course place.

Being offered an interview is exciting, but it can also be quite intimidating. On this course, our expert Ritika Joshi, who has 14 years of corporate experience with India’s leading organisations like TATA, Reliance, the Frank Finn Institute of Air Hostess Training, and Microsoft, will make sure you are prepared for the big day.

What topics will be covered?
Getting ready for job interviews

  • Managing Anxiety
  • The practical aspects
  • Turning your research effective
  • Thinking ahead to important questions

Handling Job Interviews

  • Making a good first impression
  • Dress Code
  • Raising one’s voice
  • Mastering the Interview Question Format
  • A fantastic set of interview questions

Strategies for the Interview

  • Conducting effective interviews through phone and video
  • Displaying presentations
  • Exercises and tests
  • Creating a favourable lasting impression

If you’re still writing resumes and applying for jobs, this course will change your life.

What is Analytics? & Origin of Google Analytics
Terminologies used in Web Analytics
How can Google Analytics empower a business/brand?
Other Competitor Analysis tools
Capstone Project:
Create a Google Analytics account.
List 10 metrics that you will list for your website/business.
Create a customised dashboard for your business/brand.

Journey of Student at iJaipuria

FAQs

The course lasts three months. The workshops are held on saturdays and certain sundays.

Yes, the recording will be given the day following each class. You have permanent access to recordings.

Your faculty will consist of industry practitioners with a track record of success in their respective areas.

These are the ijaipuria-provided projects in which you will work on actual business problems to obtain practical experience.

This course would benefit all college students (freshers), entrepreneurs and businessmen/women who wish to expand their businesses, mid-level managers, homepreneurs, homemakers, and freelancers in the field who want to increase their marketing skills.

In class, all technical aspects of digital marketing will be covered. However, students are expected to have only the most fundamental computing skills.

There is no refund policy in place during the course. A person can, however, withdraw from the course two weeks before it begins. Furthermore, if a student takes the course on emi/installment and pays the insta

Llment but then decides to discontinue the course, the installment/s paid will not be refunded.

There will be assignments following each module and a certified final examination.

Yes, students will have access to all study materials through their dashboards.

Yes, internships will be available to all students who demonstrate academic promise and complete the programme by fulfilling all the requirements.

Our priority is to provide every student with an equal opportunity to shine. The number of students will maintain the quality of the sessions.

Level Up Your Career With High-Paying Skills of 2023 | Up to 90% Off | Train To Gain!
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Upcoming Batch Details

Course Duration4 Months
Course Modules14+ Modules
Course Certificates10+ Certificates
Training ModeLive Online Classes & Self-Paced Videos
Weekend BatchSaturday & Sunday
Starts From15th April 2023
Contact Number+91-7683019950

Book Your Seat for Just ₹5,000

Don't wait and make your
choice right away!

Course Fee

₹75,000 ₹40,000

+Applicable GST

Book Your Seat for Just ₹5,000

Don't wait and make your
choice right away!

Course Fee

₹75,000 ₹40,000

+Applicable GST